Western Michigan Incremental Sales Growth Pilot
A 90-Day Local Content, Digital Demand Generation, and Showroom Growth System
A fully managed Ascend Sync system designed to create consistent local visibility, engage qualified buyers, increase measurable showroom opportunities, and support incremental sales growth—without replacing the marketing already working in Western Michigan.
Grand Rapids, Michigan
Total Investment: $10,000 / month | Recommended 3-Month Pilot
The Opportunity
Strong Foundation
Showroom, billboards, TV, CTV, Facebook, and events — already working.
The Gap
No connected local digital system to capture, convert, and track the buyers already in market.
The Fix
Ascend Sync adds the missing layer — content, campaigns, website, retargeting, CRM — without replacing what works.
"I think we need to get a better local social media presence."
— Mike "Spanky" Peters, General Manager, MasterSpas Western Michigan
The Connected Buyer Journey Ascend Sync Creates
Awareness
TV, CTV, billboards, events, Facebook
Digital Discovery
YouTube, Google, Instagram, TikTok
Local Website
Michigan landing page, lead capture, appointment booking
Showroom
Qualified buyer walks in ready to buy
This proposal is built around exactly that.
One Connected System — 6 Components
$10,000/month | 90-Day Pilot | All-in
1. Local Content Engine
8 original videos/month
Filmed on-site in Michigan. Formatted for portrait, widescreen, and square. 16–24 platform-ready assets per month. All production handled by Ascend Sync.
2. Social Presence
Dedicated Facebook + Instagram
Created, branded, and fully managed. Local content, promotions, events, and customer stories published consistently. Comments and DMs monitored.
3. Paid Campaigns
Active campaigns across 5 platforms
Google, YouTube, Facebook, Instagram, and TikTok. Monthly strategy, audience targeting, budget management, and creative rotation — all managed.
4. Local Website
Michigan-specific landing pages
Showroom info, promotions, inventory, appointments, directions, and lead capture. Keeps buyers in a Michigan-specific journey from first click to visit.
5. Retargeting
Eligible buyers followed across Google and Meta
Website visitors and engaged audiences re-engaged with relevant messaging — subject to platform rules and audience thresholds.
6. CRM + Reporting
Every lead tracked. Full dashboard.
Leads captured and routed to Michigan staff. Walk-in source data collected. Sales opportunities, close rate, and monthly trends reported.
From first impression to showroom floor — fully managed.
What Michigan Receives Every Month
What the Ascend Sync System Produced in Texas
Factory Direct showroom results — April 1 through July 31, 2026
Net Sales
Apr–Jul 2026 across all Texas locations
Units Sold
Hot tubs, swim spas, saunas & cold plunge
Avg Close Rate
Across all three Texas showrooms
Showroom Traffic Breakdown
📍 Katy
Foot Traffic: 198 visitors
Units Sold: 50
Close Rate: 56.2%
Avg Transaction: $20,874
Total Sales: $1,043,679
📍 Conroe
Foot Traffic: 124 visitors
Units Sold: 39
Close Rate: 61.9%
Avg Transaction: $13,086
Total Sales: $510,343
📍 Boerne
Foot Traffic: 205 visitors
Units Sold: 48
Close Rate: 53.9%
Avg Transaction: $20,213
Total Sales: $970,234
How Visitors Showed Up
Additional Performance Metrics
Accessory Transactions
$53,433 total revenue / $224 avg ticket
Phone-Only Sales
$358,688 total — closed without a showroom visit
Avg Unit Transaction
Across all locations and product categories
"The question is, does it add to us? … Unless our (sales) volume goes up."
— Alex Childers, Director of Retail Operations
Western Michigan gets this same infrastructure — campaigns, content, CRM, and reporting — applied locally.
Historical Factory Direct results are benchmarks, not forecasts or guarantees for Michigan.
Launch the 90-Day Pilot
3 months. $10,000/month. All-in.
Confirm the Pilot
3 months, $10,000/month
Share Access + Baseline Data
Accounts, promotions, and sales history
Schedule the First Michigan Production Visit
On-site filming and local content kickoff
Launch
Content, campaigns, CRM, tracking, and reporting go live
#1 Walk-In Traffic
More qualified buyers through the showroom door
#2 Phone Calls
Capturing buyers who aren't close enough to visit yet
#3 Form Fills
Local Facebook and Instagram leads routed directly to Michigan staff
"I don't want to run the same ad… if it's stale to me, it's stale to the customer."
— Mike "Spanky" Peters, General Manager, MasterSpas Western Michigan